about me
A woman crushed by expectations.
A soul that held onto the faintest beam.
a dissolution,
a release.
Foundations.
A child in a warm embrace.
A woman standing straight.
A soul blows up all the fathomable space.

Hey there,
I am Anastasia , I am a creator, a mental health advocate and a lover of the visual and written language.
In the past, I've struggled with anxiety, perfectionism and overworking. My personal self-discovery journey led me to create this space. I've put all of my experience and insights into the products and content you find here. I really hope all of these visual and written messages and techniques help you the way they've helped me.
By trade, I am a User Experience and Visual Designer with over 10 years of experience across different companies, sectors, and clients. I've seen how both big and small brands are built, how they evolve and how they position themselves.
I have an MA in Digital Media/ Film&TV, which really helped me understand how our reality is shaped by media, and how to communicate effectively in this space.
I am currently also in the process of obtaining a CMI Level 5 Management & Leadership Qualification.
I've always been in love with entrepreneurship, with helping people solve their business problems, whether that's through design, marketing, positioning or just their own mindset. I love people with vision and spark, I love helping them out with strategies,
the zen acrobat
I am sooo tired of the endless “self-improvement” narrative. I am so tired of prescribed schemes and career paths.
The 495940302 gurus out there telling you that if you don’t follow their exact plan, you’ll fail — one missed affirmation at a time. 🫠 🫠 🫠
For years, that mindset kept me on a hamster wheel of perfection and anxiety, until therapy, research, and self-reflection helped me see what I truly needed.
I saw that a lot of fellow females and solo entrepreneurs struggle with the same.
And that they can have all the skills, knowledge and support to create a business, but it's also important for that to be aligned with their own truth.
Sooo...I think all of my professional and personal experience gives me the unique standing to help you, whether that's through my products, content or consultancy.
If you recognize yourself in these words, hello, nice to see you, and I hope you stay for the long ride.
my promise
Nowadays the internet is inundated with lot of people without qualifications who offer services and advice.
I've been on that self-improvement hamster wheel. Spending my whole days relentlessly following other people's idea on how my life should be. By mid-day, I'd be so tired of my "self-care" routine that I didn't have much energy for anything else.
What every good therapist would tell you is that you know best. You are unique and your needs are unique.
That's why my products are more focused on finding what you like and dropping what you don't. In accepting you as you are. On appreciating the full spectrum of emotions vs. a one-dimensional strive to happiness.
Rest assured that as my products evolve and dive deeper into the field of mental health, this will always be backed up by relevant qualifications and literature.
female empowerment
My core value and the fire powering everything I do. With every product I create, with every journal, poster and greeting card, I want to make us women feel empowerment and freedom.
I want to empower "allowance", where we allow ourselves to express our needs. Where we allow ourselves to rest, to dance, to create, to be.
affordable to many
I try to keep the business as lean as possible, so my products are affordable. I also offer digital downloads so they are affordable and widely accessible. This also gives you the opportunity to control the finishing touches based on your need, to choose your own paper and support a local printing business, or opt for a more cost-efficient online service.
If you're struggling and think my products can help you but can't afford them, please, contact me.
based on real data
As a professional user research and user experience designer, I am used to doing research and creating products informed by human needs and data.
I conduct ongoing surveys and interviews with women across the world, of different ages and backgrounds. I keep reading relevant literature on psychology and behavioral sciences, and I keep looking for ways to get qualifications.
carefully crafted & curated
I always aim to unify form and function with my products. I love beautiful visuals, harmonizing colors, as much as I love putting together things that help and inspire with quality content.
mission & vision
✦ A beautiful and supportive community
✦ Live Meet-ups
✦ MSc in Psychology, so I could be even better equipped to help
✦ Private Consultancy Services for solo entrepreneurs and small business owners
✦ More charitable work and finding ways to support women going through mental health struggles